Thank you for visiting Kiwi Families! We would like to help you with your advertising requirements. Please read the overview below, and then feel free to contact us for further information or to book your advertisement.
At Kiwi Families you will find a wide range of advertising choices. They fall into five key areas:
- Premium Directory Listings - presenting your business contact detail in a framed colour box with graphics, coloured header and background, as well as live links to your website, email and online store. Parents access these listings via our powerful search function.
- Banner Advertising - high profile advertising featured on our topical information pages. Banner advertising provides a highly visual display for parents to click through on and helps advertisers build brand awareness.
- Sponsored Text Links - text based advertisements located at the bottom of each of our articles. They provide a brief description of your products and services. Sponsored Text Links have a live link so that parents may click to go directly to an advertiser's website.
- Supplier Tables - a quick & easy reference table for our Readers searching for relevant product Suppliers, service Providers, or Practitioners.
- Advertorial Page - a whole page in the appropriate topic area for an advertiser to feature their products/services/stockists/branches with heaps of graphics and supporting text.
Why Advertise With Us?
Kiwi Families is rapidly becoming the top parenting site in New Zealand. Our advertisers will gain many benefits from advertising on our site, some of which are detailed in our Features and Benefits schedules:
We are fortunate in that we have
instant access to a database of over
20,000 families from a charitable trust with which we have a relationship. In addition we have been building numbers through viral marketing, competitions and an active national PR campaign. Kiwi Families has been featured on radio, in newspapers, on national television, and in a range of national magazines. Our three celebrities are also a major drawcard for site visitors.
The comprehensive content of the site and the high level of interactivity ensure there is a continuous flow of traffic to the site.
This website is growing rapidly - from our launch in mid-October 2006. W e reach a highly targetted niche market, excellent for vendors selling to Mums - the household purchasing decision-makers.
If your target market is kiwi families with parents as the key decision makers, and you want to get the best return on your marketing $dollar, then you won't find a better place to advertise your business.
Premium Directory Listing
Our premium directory listing presents your business contact details with the following features:
- bold heading
- description of your business offer
- colour header and background
- up to two graphics
- live website link
- live email link
- live online store link
Parents access directory listings via our powerful search function. At the end of each article we also provide a products and services box which when clicked connects parents to businesses who sell products and services relating to the article.
Banner Advertising
If you want to be more targeted in your advertising, you can choose to place a banner advertisement on one of our topical information pages. This enables you to get your message in front of the precise market you are targeting. For more information about banner advertising, click here.
Sponsored Text Links
At the bottom of every topic page we provide an exclusive area for advertisers to place sponsored text links. These include a website address and an enticing description of what you do. These sought-after spots are limited to 5 per page, and provide excellent results in terms of click throughs.
Standards for Advertisers
The primary objective of this site is to provide free, independent advice and unbiased information to Members.
As our focus is on providing information and advice, advertisements must enhance this service, not detract from it.
For this reason, all advertisements must relate to the text on the page on which they appear, so that the advertisements support the content of the article.
In addition, there are some fundamental standards that we set for all advertisers.
Advertisers must:
- Have a strategic fit with Kiwi Families;
- Be reputable, in terms of products and services; and
- Provide perceived value to Kiwi Families Members.
Rates
Our rate card is available from the Sales Team on request. Our published rates are subject to review each month as our website traffic increases. Any 12-month packages signed up before any price change will remain on these rates until the completion of their term.
Making Contact
To advertise with us or obtain further information, please
contact us.
We look forward to doing business with you.
To read more about our
Premium Directory Listings
click here
|
To read more about our
Banner Advertisements
click here |