Our team has some strong philosophical beliefs about how this site will operate.
Kiwi Families provides free, independent parenting help & advice and unbiased information about parenting in New Zealand.
Our aim is to help passionate parents become even better at what they are doing.
For this reason, membership is provided free to all parents in order to make these resources available to as many parents as possible.
We aim to provide high quality information that you can rely on. We have built a team that includes qualified professionals such as trained teachers and nurses, as well as having experts such as nutritionists and pediatricians provide specialist information for the site.
Our information will always be independent and unbiased. The central text area of each page is regarded by us as “sacred”: that is, it will only contain practical information for parents. What it will not do is contain advertising or advertorial content. Advertising will be clearly identifiable in seperate banner areas.
To maintain our credibility, we will not sell products or services on the site ourselves. This would undermine our ability to offer unbiased assessments of any product or service. We will, however link you to reputable sites where you can make such purchases.
We will always provide information in a balanced manner, so that you can make your own choices. For example, on contentious issues such as immunisation we will clearly present the cases both for and against immunising your child. We will then leave you to make your own informed choice about this issue.
We will take an inclusive approach that is accepting of all religions, ethnicities and parenting situations. We recognise that families take many forms, and that “parents” visiting this site may include a wide range of people acting in a parenting role: biological parents, adoptive parents, foster parents, grandparents raising children, caregivers, single parents, step-parents, non-custodial parents and same-sex parents.