Nostalgia Tourism – Recreating childhood holiday memories

Lake Wakatipu Queenstown-Kiwi Families

At this time of year, we’re all looking forward to some time away from the hustle and bustle of everyday life, to relax and re-charge and enjoy the warmer Summer weather. Find out more about nostalgia tourism, and how to recreate your own childhood holiday memories. 

Planning for Christmas can be stressful, and with the kids off school and work often ramping-up before the close of the year, it’s important to schedule some time away and plan a break somewhere that allows you to relax and unwind.

Nostalgia Tourism

Waiheke Island-Kiwi Families

According to Bookabach’s latest research* when we plan a holiday in New Zealand, the favourite places we holidayed as children are the places we want to revisit, because of a desire to recreate and relive those memories with our own families and to strengthen connections with those who are important to us.

This ‘Nostalgia Tourism’ trend revealed in the study showed that two thirds (65 per cent) of Kiwis have revisited a holiday location in an attempt to recreate past memories and an additional 23 per cent would like to do this in the future. Millennials (those aged 18-36 years) are driving this trend with this group being more likely than any other demographic to want to recreate holiday memories (92 per cent vs. an average of 86 per cent for other age groups).

The research also revealed that a family holiday was the source of a favourite childhood memory over other significant occasions such as a birthday party or the arrival of a sibling.

More than eight in ten Kiwis (87 per cent) said their most favourite holiday overall had been with family and one in two (56 per cent) had tried to recreate similarly strong holiday memories for loved ones.

The Lookout Kerikeri-Kiwi Families

How do you create lasting memories with your loved ones?

Is there a place you travelled to regularly in New Zealand to holiday as a child?

Maybe it was the beach, a family bach where the extended family met up, a road trip up/down the coast, a favourite swimming hole? With over 11,000 properties to choose from, Bookabach has something for everyone – in all those favourite locations around New Zealand.

Create your own family memories and find the perfect spot for you and the family to relax and unwind, with the benefits a ‘whole house’ accommodation option provides – all the home comforts, such as a fully equipped laundry, BBQ area, large bathroom, big kitchen for self-catering and enough bedrooms to accommodate all the family, extended family and friends, as well as providing privacy and space to truly relax and enjoy the time you have together.

AnnasFamily-Kiwi Families

Anna Reeve knows the value of taking holidays with her family and recently travelled to her favourite childhood holiday destination – Tairua.

We’re so busy working, juggling the needs of the boys and our schedules, taking time to have a break and enjoy each other’s company in a relaxing setting is something I put high on the priority list” says Anna.

“I hadn’t been back to Tairua since I was 12, but used to holiday there as a child several times a year and have such happy memories hanging out with family and spending time at the beach together with friends. What I discovered going back there recently is that those memories all came flooding back to me, and all the things I loved about the place were just the same, this time experienced with my own kids and husband.”

“The bach was a home away from home – and I could relax and just enjoy the space and the views, cook meals together and go to all the favourite places I spent time at as a child. My favourite activity was actually sitting and looking at the spectacular view of the ocean, reading a book, while the kids and Jay mucked about in the garden.”

Tairua-Kiwi Families

Start your memory making here

If you have a favourite childhood holiday destination you’d like to rediscover again, find it on the Bookabach.co.nz website, using the filters to select the features of the property that would suit your needs – the hardest part will be choosing a favourite from the selection provided!  It couldn’t be easier to give the ‘Nostalgia Tourism’ trend a whirl when planning your next family holiday.

For more summer bach inspo click here.

Jarrod Rendle

Jarrod is a quintessential Kiwi Dad. He lives in Pukerua Bay, and works from home in an office that overlooks the sea. His inspiration and motivation in life come from his wife and two children.

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