It’s tricky, the whole ‘going back to work’ thing after or amidst your kids early years. I actually looked on Seek for a few jobs before listening to my husband’s advice about tapping into my talents and starting up my own business. “Who’s going to pay for Networking tips?” I thought to myself, but I started slowly by running Biz Coffee Groups in my lounge and then I added Social Media workshops (that I ran in local cafes) and before I knew it Go to Girl was going off!
There are however, a few retrospective tips and words of wisdom that I would have given myself and that I’m happy to pass on to other fellow Mumpreneurs or Mumpreneurs-to-be!
1) The 3 tick Triangle
A wise woman once said ‘A business is the intersection of 3 things: What you love to do, what you’re good at and what people will pay for’. Luckily for me this was totally true and is probably one of the reasons things happened so quickly for me. I’ve met other women who can only ‘tick’ 2 of those things and so they’re finding roadblocks to their business. So if you’ve got a business idea or you’re already running a business, re-visit the ‘triangle’ and make sure you love it, you’re good at it and that it solves a problem/pain and therefore people will pay for it!
2) Value your time (and time away from kids) and price accordingly
When I first started my business I had been home with the kids for a few years and I was in that mode where $30/hour seemed like a lot of money! As my confidence and skills grew I increased my rate for Social Media coaching and attracted more of my ‘ideal client’ as well as better valuing myself and my family time. As mothers, we all know how tricky it is to fit in anything extra or to work out the logistics of being able to get some work done amidst the kindy drop-offs, and endless snack-making. If you feel like you have to start low then increase your prices steadily *it should feel out of your comfort zone!
3) You gotta spend money to make money
As a service-based biz, I didn’t need to invest a lot of money in stock so I was pretty much earning money from day one. My mindset at that time however, was more one of ‘earn don’t spend’ which when I look back, didn’t serve me, my clients or my potential. Fast forward 6 months into my business and I finally decided to ‘invest’ in some good Business Coaching (with Janine & Jo from Love Your Small Business). That’s when things started really revving up for me.
4) Outsource what you don’t love
I just recorded an entire podcast (online radio interview) on this very topic! Just like being a mum, the ‘to do’ list is endless, well it’s the same scenario when you’re running your own business. So…. The sooner you can outsource by hiring a virtual assistant or delegating some tasks that either you’re not super talented at or you just plain don’t like doing, the better! This will free you up to focus on what you’re good at and love doing.
5) Connect, Collaborate & have a Clear Call-to-Action
As the ‘Go to Girl’ I absolutely love the power and potential of Social Media as well as Networking (both online & in-person). So my final tip (I have many more…) is to connect on Social Media by being on the 2-3 platforms where your ‘people’ (ideal clients) are hanging out. Then you want to ‘connect’ with them by being genuine, helpful, showcasing your expertise and at the right time… inviting them to work with you or buy your product. Collaborating is A-mazing for business and can make a huge difference to the size of your audience as well as your bank account.
For any women in business/Mumpreneurs or those thinking of starting a business, I would love to invite you connect with me and see how I can help! Cheers, Nat ‘the Go to Girl’ Gotogirl.co.nz.
For any Mums who want to share the joys and challenges of parenting in the early years, please visit If Only They’d Told Me website