Now here’s one of the best ideas we’ve seen for a while- the brand new Kids by Farmers store in Christchurch. Based on the results of extensive research, the brand new concept store has been designed especially for busy parents, with kids’ apparel, toys, nursery furniture and other homewares offered under one roof.

The comprehensive research included 5,000 customers providing comments and feedback about shopping at Farmers. Researchers followed up with 10 focus group sessions and 500 phone calls to discuss the findings and concept ideas.As a result of the research, the stores have wide aisles, larger fitting rooms to accommodate push chairs and plenty of seating for rest stops, all within eye shot of the kids’ play area. Located in the centre of the store and visible from all shopping aisles, the play area will feature entertainment and events for youngsters, including book-reading, face-painting, clowns, toy demonstrations and the like. GENIUS!
Kids by Farmers
Westfield Riccarton
30 Rotherham Street
Ph: 03 375 7260

We’ve got a $50 Farmers voucher to give away to one lucky family… just check out our competitions page for more details.


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What a fantastic idea! 

Olive Family

Wow it actually looks like you could move around with a pram!!!  I wait with baited breath to see if they open one in Invercargill, or take this approach in there normal stores

Rochelle Gribble

I know- looks amazing, eh?? Really hoping for one near me 🙂 

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